Brands and Manufacturers Overview
Maximize Merchandise Performance on the Shelf
Every year, roughly 150,000 new products find their way onto American shelves.* The success of these items, along with the continued success of the items they accompany, lie in having the right product in the right place at the right time. But brands and manufacturers aren't in it alone. Driveline® Retail's certified field force and proven workflow are trusted to streamline the entire process. Covering all 50 states, our unbeatable speed-to-market and proprietary verification technology brings peace of mind to every project, no matter the complexity. Leave your merchandising programs to Driveline Retail and start seeing the difference immediately.
* According to research by SymphonyIRI
Merchandising Services
- Product Introductions
- Small Reset Capability
- Seasonal Deployment
- Snack Audit & Survey Capabilities
- Promotional Surges
- Product Labeling
- Fixture Management
- Out of Stock Elimination
- Product Recalls
- Product Labeling
- Direct Store Delivery, Ordering, Pack Outs & Support
- POP Display Management
- Online Plan-o-gram & Signage Management
Product Introductions
Each year, roughly 150,000 new products are introduced by consumer packaged goods manufacturers.* In utilizing your shelf space, it's important to not only have a sound strategy for merchandising new products, but also a trustworthy resource to carry it out. Driveline takes that process out of the hands of store associates and delivers new product on the shelves with unbeatable speed, quality and accuracy, no matter the scale.
* According to research by SymphonyIRI
Small Reset Capability
Proctor & Gamble asked Driveline to reset 10,000 Dollar Stores, totaling over 50,000 hours. Over a rolling 3-4 day execution window, multiple store formats were created, averaging 4-8 hours per store. These resets were 100% complete in all stores within two weeks. Driveline moved 8,018 shelves per store in order to reset 24ft sections of Liquid Laundry Detergent, totaling POP installation of 25 items per store, or 140,000 pieces.
Seasonal Deployment
Getting your seasonal merchandise into stores on time can make a huge difference in sales. Our certified field force uses a proven workflow and project management system that accelerates speed to market and puts your products on shelves quickly and efficiently. In fact, category managers using this service can save up to 60 percent of the time they used to spend creating plan-o-grams, enabling them more time to implement resets and adapt to seasonal variations.*
* According to research by SymphonyIRI
Snack Audit & Survey Capabilities
Frito Lay asked Driveline to perform a salty snack audit for over 18,000 grocery stores. This project totaled in 22,000 hours over 127 different chains and formats. There were a total of 124 questions per survey, taking 1-2 hours per store. Driveline recorded all data for the in-store aisle and fixture surveys through handheld units, which were also used for all transmission. These audits and surveys required a survey guide and a tape measure.
Promotional Surges
With Driveline Retail, temporarily ramping up promotions on specific products is simple and cost-effective. Our certified field force can quickly update all your retail locations no matter what promotion entails. And with our can-do attitude, unbeatable speed-to-market and technology-enabled verification process, you can rest assured that your promotions will be ready right on time.
Product Labeling
In July 2006, Indianapolis was established as a test market for a new smoke free Tobaka product. To create more awareness, outserts (labels) needed to be attached to PM USA brand cigarette Packs. Driveline was responsible for outsert placement in 2,000+ retail doors between July 10 through July 28, with an average time of 90 to 120 minutes for label placement. Driveline was required to introduce the merchandiser to the retailer with an Authorization letter, as well as place Toboka labels on designated PM USA brand cigarettes.
Fixture Management
Brands and manufacturers rely on in-store fixtures to showcase their products appropriately, but managing those fixtures requires a special tool. That tool is our proprietary RetailGIS® SmartSystem™ technology. This innovative solution provides real-time access to performance and allows you to analyze what, if any, strategic changes should be made.
Out of Stock Elimination
Out of stocks at the retail level account for a significant amount of lost revenue for both brands and manufacturers. According to research, one third of customers will decide to skip the purchase when a product is perceived as being out of stock, amounting to an estimated $93 billion in annual lost sales.* Driveline Retail eliminates this problem by taking control of the process and tracking your merchandising programs in real time with our RetailGIS® SmartSystem™ technology.
The entire process is completely transparent and implemented by our certified field force. That way you'll always know the status of your products on retailers' shelves, eliminating your out of stock losses and increasing your sales and customer satisfaction.
*According to a 2008 study by RIS News and IHL Group
Product Recalls
Brands and manufacturers in the midst of a product recall already have enough keeping them busy. That's why Driveline merchandising services simplifies the process. Our RetailGIS® SmartSystem™ technology keeps track of every piece of inventory that is removed in real time. This makes checking the current status of a product recall truly simple, whether it's local, regional or national. And short time frames are of no worry, either. We'll get your product off the shelf on your given timeframe - guaranteed.
Product Labeling
In July 2006, Indianapolis was established as a test market for a new smoke free Tobaka product. To create more awareness, Outserts (labels) needed to be attached to PM USA brand cigarette packs. Driveline was responsible for outsert placement in 2,000+ retail doors between July 10 through July 28, with an average time of 90 to 120 minutes for label placement. Driveline was required to introduce the merchandiser to the retailer with an Authorization letter, as well as place Toboka labels on designated PM USA brand cigarettes.
Direct Store Delivery, Ordering, Pack Outs & Support
Making sure the right product is on the right shelf at the right time takes more than just smart planning. And at Driveline, we provide manufacturers and brands with services like direct store delivery and an improved ordering process through our intuitive, RetailGIS® SmartSystem™ technology. Our certified field crew is also always available to take charge of pack outs and provide support whenever and wherever it is needed.
POP Display Management
Your POP signage is arguably one of the most important elements of driving sales. Driveline Retail knows this, which is why we are trusted by leading brands and manufacturers to quickly and accurately set up POP displays all across the country. Our certified field force uses an extensive verification process backed by our RetailGIS® SmartSystem™ technology to ensure the correct signage is at the correct location, every time.
Online Plan-o-gram and Signage Management
Driveline is powered by RetailGIS® SmartSystem™ technology, giving you complete online access to key performance indicators of your plan-o-grams and in-store signage. This gives brands and manufacturers ability to have a clear view of how their merchandising program is working and how we can work together to increase both sales and customer satisfaction.
Proven Methods That Deliver Results
Driveline is trusted by leading brands and manufacturers throughout the country to deliver significant, quantifiable results. These results present themselves in individual case studies crafted through extensive research. Please feel free to read through our examples below to see the changes we've helped bring to organizations like yours.
Case Studies
| Project Stats | |
|---|---|
| Total Signs: | 260k+ |
| Signs Correct | 98% |
| Stores Completed on Time | 100% |
| Stores Satisfied | 91% |
POS Placement & Verification
Dollar General asked Driveline to complete POS Placement and Verification of the Dial A Sign End Cap Installation to 8,200 Dollar General stores, totaling over 95,000 hours. Driveline created 6 store formats averaging at 28-55 end cap signs per store. Each store averaged 10-12 hours and one week for full project completion. Driveline was required to measure each end cap and remove the shelves in order to install new signage and replace the shelves using pliers and hammers
| Project Stats | |
|---|---|
| Stores set on time | 100% |
| Stores Satisfied | 96% |
| Overall rating | 4.4 / 5.0 |
Small Reset Capability
Proctor & Gamble asked Driveline to reset 10,000 Dollar Stores, totaling over 50,000 hours. Over a rolling 3-4 day execution window, multiple store formats were created, averaging 4-8 hours per store. These resets were 100% complete in all stores within two weeks. Driveline moved 8,018 shelves per store in order to reset 24ft sections of Liquid Laundry Detergent, totaling POP installation of 25 items per store, or 140,000 pieces.
| Project Stats | |
|---|---|
| Calls Serviced | 6k in 3 weeks |
| Outserts Placed | 1,181,798 |
| Average Outserts | 220 / location |
Product Labeling
In July 2006, Indianapolis was established as a test market for a new smoke free Tobaka product. To create more awareness, Outserts (labels) needed to be attached to PM USA brand cigarette Packs. Driveline was responsible for outsert placement in 2,000+ retail doors between July 10 through July 28, with an average time of 90 to 120 minutes for label placement. Driveline was required to introduce the merchandiser to the retailer with an Authorization letter, as well as place Toboka labels on designated PM USA brand cigarettes.
| Project Stats | |
|---|---|
| Touch Points Audited and Updated |
180k+ |
| Stores Completed on Time | 100% |
| Stores Compliant with Change-out Activation Due Date |
99% |
Photo Capture & Reset
BlackHawk Network asked Driveline to perform a time sensitive card reset for Pre-Paid Telecom. This project included 14 POG-specific layouts with 40-96 cards per store, totaling in 4.5 hours per store. Completion was required in 2 days, with one day of clean up. Driveline was required to remove discontinued Pre-paid Telecom cards, reset backer cards, put the new card cut-in and audit the fixtures. 100% of the photos captured and data was transmitted via handheld units.