Channels Overview
Maximize Merchandise Performance on the Shelf.
Every year, roughly 150,000 new products find their way onto American shelves.* The success of these new product introductions, along with the continued success of the items they accompany, lies in having the right product in the right place at the right time. But you aren't in it alone. Driveline® Retail's certified field force and proven workflow are trusted to streamline the entire process. Covering all 50 states, our unbeatable speed-to-market and proprietary verification technology brings peace of mind to every project, no matter the complexity. Leave your merchandising programs to Driveline and start seeing the difference immediately.
* According to research by SymphonyIRI
Channel Capabilities:
Home Improvement
Driveline merchandising services has a unique partnership with Home Improvement Retailers uniquely. We are the leaders in delivering innovative software, shelf-edge merchandising, remodels, store layout and much more. Here's why.
Our proprietary RetailGIS® SmartSystem™ technology provides an invaluable resource by bringing real-time tracking to a higher level. Gain access to high-quality analytic tools tailored directly to your business and reachable from any online connection. With all this in addition to our certified field force, proven workflow and best-in-class solutions, you can see why the Home Improvement channel trusts Driveline to supply retail merchandising programs on any scale.
Grocery
Driveline deploys our merchandising team across 40,000+ Grocery retail doors to handle everything from product cut-ins and recalls, to store layouts, resets, department relocations, fixture management and more.
Our proprietary RetailGIS® SmartSystem™ technology provides an invaluable resource by bringing real-time tracking to a higher level. Gain access to high-quality analytic tools tailored directly to your business and reachable from any online connection. With all this in addition to our certified field force, proven workflow and best-in-class solutions, you can see why the Grocery channel trusts Driveline to supply retail merchandising programs on every scale.
Dollar/Value
Driveline merchandising services implements innovative retail merchandising programs for the nation's largest value retailers and manufacturers, serving more than 20,000 doors across the Dollar/Value channel every week. We can place virtually any program, anywhere in days! Trust us to implement everything from product cut-ins and recalls to store layouts, resets, department relocations, fixture management and more.
Our proprietary RetailGIS® SmartSystem™ technology adds even more value by bringing real-time tracking to an easy-to-use format. Our partners gain access to high-quality analytic tools tailored directly to their business and reachable from any online connection. With these invaluable resources, plus our certified field force, proven workflow and best-in-class solutions, you can see why the Dollar channel trusts Driveline to supply retail merchandising programs on every scale.
Mass Merchandise
Driveline continues a legacy of creating and implementing robust and intelligent solutions specifically designed for the nation's largest retailers. We deliver innovative merchandising, "living" store layout mechanisms, thermal merchandising technology and more. Trust Driveline to solve the most complex of problems and execute flawlessly along the way.
Our proprietary RetailGIS® SmartSystem™ technology also brings real-time tracking to an easy-to-use format. Our partners gain access to high-quality analytic tools tailored directly to their business and reachable from any online connection. With these invaluable resources, plus our certified field force, proven workflow and best-in-class solutions, you can see why the Mass Merchandise channel trusts Driveline to supply retail merchandising programs on every scale.
Specialty
Driveline Retail provides innovative retail merchandising programs to various specialty companies throughout the country. Serving Automotive, Apparel, Sporting Goods and others, we focus on delivering unique solutions to retailers and manufactures in highly specialized businesses.
Our proprietary RetailGIS® SmartSystem™ technology provides an invaluable resource by bringing real-time tracking to a higher level. Companies of any size can gain access to high-quality analytic tools tailored directly to their business and reachable from any online connection. With these great benefits plus our certified field force, proven workflow and best-in-class solutions, you can see why specialty companies of all sizes trusts Driveline to supply their retail merchandising needs.
Drug
Driveline Retail implements new store and remodel solutions, store layout support, mapping, thermal merchandising technology solutions and more across the many moving parts of the Drug industry. Trust us to handle everything from product cut-ins to the most complex initiatives and recalls. We'll deliver every time.
Our proprietary RetailGIS® SmartSystem™ technology provides an invaluable resource by tracking real-time information in one easy-to-use format. Our partners enjoy access to high-quality analytic tools tailored directly to their business and reachable from any online connection. With our certified field force, proven workflow and best-in-class solutions, you can see why Driveline is trusted to supply the Drug channel with retail merchandising programs of every scale.
Convenience
Driveline merchandising services is unique in that we are local everywhere. We support C-Stores more efficiently and effectively than any other merchandising company in the United States. We are trusted to implement everything from product cut-ins and recalls to store layouts, resets, department relocations, fixture management and more.
Our proprietary RetailGIS® SmartSystem™ technology provides an invaluable resource by bringing real-time tracking to an easy-to-use format. Gain access to high-quality analytic tools tailored directly to your business and reachable from any online connection. With this in addition to our certified field force, proven workflow and best-in-class solutions, you can see why the Convenience channel trusts Driveline to supply retail merchandising programs on any scale.
Shifting your results into high gear
Driveline is trusted by leading brands and manufacturers throughout the country to deliver significant, quantifiable results. These results present themselves in individual case studies crafted through extensive research. Please feel free to read through our examples below to see the changes we've helped bring to organizations like yours.
Case Studies
| Project Stats | |
|---|---|
| Total Signs: | 260k+ |
| Signs Correct | 98% |
| Stores Completed on Time | 100% |
| Stores Satisfied | 91% |
POS Placement & Verification
Dollar General asked Driveline to complete POS Placement and Verification of the Dial A Sign End Cap Installation to 8,200 Dollar General stores, totaling over 95,000 hours. Driveline created 6 store formats averaging at 28-55 end cap signs per store. Each store averaged 10-12 hours and one week for full project completion. Driveline was required to measure each end cap and remove the shelves in order to install new signage and replace the shelves using pliers and hammers
| Project Stats | |
|---|---|
| Stores set on time | 100% |
| Stores Satisfied | 96% |
| Overall rating | 4.4 / 5.0 |
Small Reset Capability
Proctor & Gamble asked Driveline to reset 10,000 Dollar Stores, totaling over 50,000 hours. Over a rolling 3-4 day execution window, multiple store formats were created, averaging 4-8 hours per store. These resets were 100% complete in all stores within two weeks. Driveline moved 8,018 shelves per store in order to reset 24ft sections of Liquid Laundry Detergent, totaling POP installation of 25 items per store, or 140,000 pieces.
| Project Stats | |
|---|---|
| Calls Serviced | 6k in 3 weeks |
| Outserts Placed | 1,181,798 |
| Average Outserts | 220 / location |
Product Labeling
In July 2006, Indianapolis was established as a test market for a new smoke free Tobaka product. To create more awareness, Outserts (labels) needed to be attached to PM USA brand cigarette Packs. Driveline was responsible for outsert placement in 2,000+ retail doors between July 10 through July 28, with an average time of 90 to 120 minutes for label placement. Driveline was required to introduce the merchandiser to the retailer with an Authorization letter, as well as place Toboka labels on designated PM USA brand cigarettes.
| Project Stats | |
|---|---|
| Touch Points Audited and Updated |
180k+ |
| Stores Completed on Time | 100% |
| Stores Compliant with Change-out Activation Due Date |
99% |
Photo Capture & Reset
BlackHawk Network asked Driveline to perform a time sensitive card reset for Pre-Paid Telecom. This project included 14 POG-specific layouts with 40-96 cards per store, totaling in 4.5 hours per store. Completion was required in 2 days, with one day of clean up. Driveline was required to remove discontinued Pre-paid Telecom cards, reset backer cards, put the new card cut-in and audit the fixtures. 100% of the photos captured and data was transmitted via handheld units.