Retailers Overview
Maximize Merchandise Performance on the Shelf.
Get tens of thousands of doors serviced in days... not weeks! Every year roughly 150,000 new products find their way onto American shelves.*
The success of new product introductions, along with the continued success of the items they accompany, lies in having the right product in the right place at the right time. But retailers aren't in it alone. Driveline® Retail's certified field force and proven workflow are trusted to streamline the entire process. Covering all 50 states, our unbeatable speed-to-market and proprietary verification technology brings peace of mind to every project, no matter the complexity. Leave your merchandising programs to Driveline and start seeing the difference immediately.
* According to research by SymphonyIRI
Merchandising Services
- New Store Setups
- Photo Capture & Reset
- Store Conversion
- POS Placement & Verification
- Visual Merchandising
- Small Reset Capability
- Fixture Sets, Breakdowns and Modifications
- Product Sets and Resets
- Deployment and Department Relocation
- Light Construction
New Store Setups
You want to open for business as quickly as possible and we want to help you do it. Driveline is the largest company in the U.S. dedicated exclusively to merchandising services. We have the manpower and proven workflow to set up your new location in any given timeframe. From total wall-to-wall deployment to a technology-enabled verification process, we guarantee the job done with speed and accuracy the first time, every time.
Photo Capture & Reset
BlackHawk Network asked Driveline to perform a time sensitive card reset for Pre-Paid Telecom. This project included 14 POG-specific layouts with 40-96 cards per store, totaling in 4.5 hours per store. Completion was required in 2 days, with one day of clean up. Driveline was required to remove discontinued Pre-paid Telecom cards, reset backer cards, put the new card cut-in and audit the fixtures. 100% of the photos captured and data was transmitted via handheld units.
Store Conversion
The dynamic landscape of the retail world keeps businesses on their toes. That's why Driveline Retail provides the resources and technology to streamline every type of project, including store conversions. By matching skill sets on a project basis from our certified field force, we provide the perfect people for the job, every time. Trust us with your store conversion and not only give your store a new outlook, but also your sales, profits and customer experiences.
POS Placement & Verification
Dollar General asked Driveline to complete POS Placement and Verification of the Dial A Sign End Cap Installation to 8,200 Dollar General stores, totaling over 95,000 hours. Driveline created 6 store formats averaging at 28-55 end cap signs per store. Each store averaged 10-12 hours and one week for full project completion. Driveline was required to measure each end cap and remove the shelves in order to install new signage and replace the shelves using pliers and hammers.
Visual Merchandising
Every year, channels lose billions in sales opportunities because of little-to-no accountability in plan-o-gram compliance.* Driveline puts an end to this problem with unparalleled visual merchandising support, including inventory management and order development. Our proprietary RetailGIS® SmartSystem™ thermal merchandising technology heat maps make it easy to track performance in real time right on your desktop. This gives retailers an unprecedented look at their merchandising strategies and helps to improve not only sales and profit, but also customer satisfaction at the shelf.
*According to the ISI Sharegroup
Small Reset Capability
Proctor & Gamble asked Driveline to reset 10,000 Dollar Stores, totaling over 50,000 hours. Over a rolling 3-4 day execution window, multiple store formats were created, averaging 4-8 hours per store. These resets were 100% complete in all stores within two weeks. Driveline moved 8,018 shelves per store in order to reset 24ft sections of Liquid Laundry Detergent, totaling POP installation of 25 items per store, or 140,000 pieces.
Fixture Sets, Breakdowns and Modifications
Whether you are setting up, breaking down or simply changing the way your fixtures are designed, Driveline merchandising services handles it with speed and accuracy. Our certified field force executes flawlessly with a proven workflow trusted by the country's top retailers. And with over 100,000 events in 80,000 retail doors completed every week, you can trust us to get the job done right the first time - no matter the scale.
Product Sets and Resets
Driveline knows the importance of keeping your shelves stocked with the right product at the right time. And because the "right product" often changes by season or promotional surges, we employ a certified field force of highly trained individuals ready to take charge of your product sets and resets.
Our proven workflow and unbeatable speed to market give our retailers the ability to adapt more quickly and free up store associates to focus on their core competencies. Upon completion, we verify the accuracy of each placement using our RetailGIS® SmartSystem™ technology. That way, our retailers can enjoy the full benefits of their strategic merchandising efforts.
Deployment and Department Relocation
Driveline merchandising services is trusted by leading retailers across the country to quickly deploy and relocate departments within any number of their store locations. Working to improve business, not interfere with it, our certified field force completes every project without the need of a temporary store closure. And with our enabling RetailGIS® SmartSystem™ technology, we assure 100% accuracy and complete transparency from start to finish.
Light Construction
Many businesses undergoing large-scale resets require light construction of new departments or equipment in order to house their product. Our certified field force has the skill and ability to provide retailers with what they need both on time and on budget. And because each team member is assigned due to their specific strengths, you can rest assured you're getting the best possible person for the job, every time.
Proven methods that deliver results.
Driveline merchandising services is trusted by leading retailers throughout the country to deliver significant, quantifiable results. These results present themselves in individual case studies crafted through extensive research. Please feel free to read through our examples below to see the changes we've helped bring to organizations like yours.
Case Studies
| Project Stats | |
|---|---|
| Total Signs: | 260k+ |
| Signs Correct | 98% |
| Stores Completed on Time | 100% |
| Stores Satisfied | 91% |
POS Placement & Verification
Dollar General asked Driveline to complete POS Placement and Verification of the Dial A Sign End Cap Installation to 8,200 Dollar General stores, totaling over 95,000 hours. Driveline created 6 store formats averaging at 28-55 end cap signs per store. Each store averaged 10-12 hours and one week for full project completion. Driveline was required to measure each end cap and remove the shelves in order to install new signage and replace the shelves using pliers and hammers
| Project Stats | |
|---|---|
| Stores set on time | 100% |
| Stores Satisfied | 96% |
| Overall rating | 4.4 / 5.0 |
Small Reset Capability
Proctor & Gamble asked Driveline to reset 10,000 Dollar Stores, totaling over 50,000 hours. Over a rolling 3-4 day execution window, multiple store formats were created, averaging 4-8 hours per store. These resets were 100% complete in all stores within two weeks. Driveline moved 8,018 shelves per store in order to reset 24ft sections of Liquid Laundry Detergent, totaling POP installation of 25 items per store, or 140,000 pieces.
| Project Stats | |
|---|---|
| Calls Serviced | 6k in 3 weeks |
| Outserts Placed | 1,181,798 |
| Average Outserts | 220 / location |
Product Labeling
In July 2006, Indianapolis was established as a test market for a new smoke free Tobaka product. To create more awareness, Outserts (labels) needed to be attached to PM USA brand cigarette Packs. Driveline was responsible for outsert placement in 2,000+ retail doors between July 10 through July 28, with an average time of 90 to 120 minutes for label placement. Driveline was required to introduce the merchandiser to the retailer with an Authorization letter, as well as place Toboka labels on designated PM USA brand cigarettes.
| Project Stats | |
|---|---|
| Touch Points Audited and Updated |
180k+ |
| Stores Completed on Time | 100% |
| Stores Compliant with Change-out Activation Due Date |
99% |
Photo Capture & Reset
BlackHawk Network asked Driveline to perform a time sensitive card reset for Pre-Paid Telecom. This project included 14 POG-specific layouts with 40-96 cards per store, totaling in 4.5 hours per store. Completion was required in 2 days, with one day of clean up. Driveline was required to remove discontinued Pre-paid Telecom cards, reset backer cards, put the new card cut-in and audit the fixtures. 100% of the photos captured and data was transmitted via handheld units.